News & Events

DIALOG’s Larissa Ulcar Moderates Webinar “The Power of Place” Presented by Mpact

March 14, 2023

Join DIALOG’s Larissa Ulcar, Associate and structural engineer, as she moderates a webinar “The Power of Place,” presented by Mpact, on Tuesday, March 28, 2023.

Event Details

Date:                   Tuesday, March 28, 2023
Time:                  2:00 p.m. EST
Location:           Virtual
Fee:                     Free

Click here to register for this event.

The Power of Place 

Close your eyes and visualize one of your favorite places. What emotion(s) does the space evoke — security, ambition, delight, calm or creativity? Can you identify what about the space evokes that feeling — lighting, color, art or something else?

Places have the power to influence our emotions as well as our actions. Place branding is an approach more transit agencies are adding to their tool kits to achieve results without (or in addition to) major infrastructure or service changes. Place branding can create identifiable places that not only bring transit systems to life but also make diverse riders feel safe and welcome in different environments.

Explore a variety of place branding measures and the role place branding plays in connecting riders to surrounding communities. Get tips for conducting research and engagement so that these interventions are relevant, meaningful and inclusive for your community.


  • Katherine Dirga, Director of Art in Transit, Metropolitan Atlanta Rapid Transit Authority
  • Fiona Lyon, Design Manager, TOD, TriMet
  • Vedran Dzebic, Head of Research & Development, Entro Communications, Inc.

Moderator: Larissa Ulcar, Associate and structural engineer, DIALOG

About Mpact

Mpact sees the potential for transit and mobility, land use and development —taken together — to create better lives and brighter futures. They support and build a network of leaders, practitioners, and advocates from across Canada and the U.S., dedicated to engaging with communities to define what’s possible and how to get there.

Learn more about Mpact at