News & Events

Marketing Sustainability in the Built Environment: Mara Baum Joins Panel Discussion Hosted by SMPS San Francisco

March 25, 2024

Join DIALOG’s Mara Baum, partner and architect, alongside fellow subject matter experts on Wednesday, April 10, 2024, for a webinar titled “Beyond Buzzwords: Marketing Sustainability in the Built Environment,” hosted by the Society for Marketing Professional Services (SMPS).

Event Details

Date:                              Wednesday, April 10, 2024
Time:                             Noon – 1:30 p.m. PT
Location:                      Zoom – webinar details will be emailed to all registrants the day before the event.
Fee:                               $60.00 Member – SMPS | $60.00 Member – Supporting Partner (AIASF, USGBC) | $85.00 Non-Member | Free Student Ticket

Click HERE to register for the event.

Beyond Buzzwords: Marketing Sustainability in the Built Environment

With climate impacts and regulations on the rise, clients expect more information about your firm’s sustainability practices than ever before. At the same time, environmental marketing claims are under more scrutiny than ever before. How can AEC marketing and business development professionals navigate this challenging topic while advocating for sustainable business growth?

The panel discussion will define key terminology and industry requirements that marketers need to know when promoting sustainability in the built environment. Panelists will then share their perspectives on marketing and business development strategies and risks:

  • What are the key drivers and trends of sustainability and environmental, social, and governance (ESG) in the AEC industry?
  • How can marketers strike the right balance between compelling narratives and precise technical information to engage audiences?
  • How can firms maintain authenticity and transparency in their communication strategies while avoiding the pitfalls of greenwashing?
  • What actions are firms taking with their clients and within their organizations to produce positive change?


  • Mara Baum, Partner and Architect, DIALOG
  • Jess Hamann, Associate Principal and Chief Marketing & Mission Officer, Mazzetti
  • Laura Guzman, VP of Marketing and Communications, XL Construction
  • Phillip Gangan, Sustainable Design Specialist at HOK
  • Justin Nagy, Marketing Director at Stok
This program is approved for (1.5) SMPS Continuing Education Units, covering the following Domain(s) of Practice: 3 – Client & Business Development5 – Promotional Activity.

About The Society for Marketing Professional Services (SMPS)

SMPS is a community of marketing and business development professionals working to advance industry best practices and develop business relationships for their AEC companies. SMPS offers members professional development, leadership opportunities, and marketing resources to enhance their careers.

SMPS represents a dynamic network of more than 7,000 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada.