Crosstown Concourse

A 90-year-old building is radically transformed into a vertical village

Mixed-Use, Renewal, Retail

Sears built a massive distribution centre in Memphis in 1927, providing jobs and a thriving industry to the community. Over time, shifting demographics and population depletion in Memphis’ urban core led to its closure. Architects, planners and urban designers transformed the space into a vertical village, bringing new life, light and vibrancy to the 10-storey building. Crosstown Concourse opened in 2017, and is now home to a high school; a YMCA fitness center; a theater; a free art gallery; a radio station; and the nation’s largest private dental clinic. There are also nearly 300 apartment units in the building for participants in arts programs. Today, Crosstown Concourse welcomes 2,500 visitors per day.

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Location
Memphis, TN
Client
Crosstown Arts
Completion
2017
Collaborators

All World Project Management
Bologna Consultants
Community Capital
Doug Carpenter & Associates
Grinder, Taber & Grinder
Looney Ricks Kiss
Universal Commercial Real Estate

DIALOG Services

Architecture
Planning & Urban Design

The Team

The building is the emblem. But there is something greater than the emblem itself. It’s the members, it’s the love, it’s the respect Memphians hold for the character of our city.

Mayer A .C Wharton Jr. - Memphis, TN

Cross-community collisions were a deliberate idea from the get-go to create an urban magnet of economical mixed-use and exhibition spaces that elevated human relationships.

Nostalgic Movement

Stairs featured throughout the design pay homage to the conveyer belts of the distribution centre’s past.

Each one standing in memory of a function of the building’s economic past…

… a gesture that moves people as the conveyers once moved parcels for distribution.

Derelict to Dashing

Crosstown was left in a state of ruin. Abandoned and in need of love, its transformation is nothing short of a marvel.

Memories of Crosstown’s heyday saddened the community. The revival has reignited the spirit of the neighbourhood.

Crosstown’s success is an example for the many iconic, yet empty, structures peppered throughout America. It reminds that a new life is possible.

Awards

2013 Innovation AwardsMemphis Business Quarterly
2015 Community Impact AwardsMemphis Area Association of Realtors
2017 Community Impact AwardThomas W Briggs Foundation
2018 Grand PrizeCongress of New Urbanism
2018 Honor Award of ExcellenceAIA Memphis